Hi there 👋 — I'm Toon

I help companies build and design software

I’m a freelance product engineer with a love for building digital products users love. I design MVPs, build software, automate processes and work with other specialists to bring new products to market.

Trusted by companies small and large

Homerun
Backbase
Bravely
Fox-it

A partner to help you realize your digital product

With a background in software engineering and experience as a product manager, I love helping companies bring their product to market whichever way I can.

User Research & Interviews

I've spent a lot of time talking to users. My goal is to help you understand their problems and their motivations. I'm comfortable collaborating across the org so that everyone has access to the same insights

Development & prototyping

Have an idea? I’ve been building software for nearly a decade. Let me guide you through the most common pitfalls.

Product Management

What to build, for whom and when? If you’re building a digital product, these questions can be tough — so let me help you.

Product Engineering

Looking to build your next set of features for your customers? I can help you design it, then make it.

Projects —

jobwatchr.com

I built another job search tool called jobwatchr. I've been following the recent layoffs and it made me curious how quickly companies would publish new job openings post-layoffs. So I built a live feed that tracks jobs opened in the last 24h 👀

Technologies used: NextJS, React, Redis, Postgres, BullMQ, NodeJS, Express

Read more →

Dime

I'm a freelance product engineer and I built Dime to scratch my own itch. So many other accounting tools out there have a dated design, have a ton of features I don't need, or are too expensive 🤷‍♂️. Dime is just an invoicing tool. What it's not is an accounting solution, difficult to use or (hopefully) boring. I'd like Dime to be a simple, privacy friendly, and free alternative.

Technologies used: NextJS, React, Tailwind, Midjourney

Read more →

Horta.io

I'm the co-founder of Horta.io, a startup that helps recruiters grow a talent pool by utilizing job alerts.

Technologies used: NextJS, React, Tailwind, Node, Firebase and Stripe.

Read more →

Recipeboard

Recipeboard is a SaaS that I designed and built myself. Recipeboard lets people manage their recipes online and share them with others, while other users can copy recipes they find to their own board. Later on I expanded on this concept by adding the ability to subscriptions to your recipes. To validate this idea I conducted user research by reaching out to recipe bloggers.

Landing page built with Webflow. Frontend built in React and backend done in Firbase and Stripe.

Read more →

Job Dispatch

Job Dispatch was created out of my own need. While searching for a job I spent a lot of time checking company career pages, again and again. Job Dispatch started as a simple chrome extension that allowed me to subscribe to companies and get an alert whenever they posted a new job.

I designed and developed the Chrome Extension. I built the backend in JavaScript using Firebase Functions.

Read more →

Meetbravely.co

For Bravely I collaborated closely with the founders to bring their services and product to the market for the first time. I worked on their branding, developed their website using Webflow and set up their Learning Management System so that they could sell their course.

Read more →

Don't take my word for it

I've had the pleasure to work with all kinds of great people and companies. Here's a few words they had to say about me and about our collaboration.

Things constantly change in a startup and the best people can shine in that kind of an environment. Toon is one of them.

He's able to not just deliver on a list of requirements, but shape a product together with the team as we discover the best solution to a user problem.

I couldn't recommend Toon more.

I first met Toon when I joined Homerun for a growth project and he was their only Product Manager. His computer science background paired up with curiosity and user empathy made him a natural problem solver.

Toon is a 1-man startup, someone you can rely on for the whole journey. He will talk to users, identify the problem, think of solutions, estimate their technical complexity and build.

Since Homerun, I've worked on another 3 projects with Toon.

I worked with Toon at Homerun for a very enjoyable 1,5 years. At Homerun, Toon did a great job building and leading a very engaged engineering team. Toon and I worked together closely on strategic and tactical product design projects.

I found Toon to be a very good conceptual and pragmatic product thinker, empowered by his engineering background, his knack and love for user experience, and his knowledge of our product and customers.

His communication is always pleasant and clear, which helped him built many strong relationships within his own team, the wider company, and also with our customers. Toon truly cared about the team and the product

Working with Toon was a real pleasure. He helped us bring meetbravely.co from an idea to product. Everything from branding, development and setting up our learning management system - Toon took care of it.

I would highly recommend working with Toon if you're looking for someone that not only listens to your ideas, but works with you to expand on them.

Let's talk —

Do you have a business idea? Or a product that could use an extra pair of hands? Users that need to be talked to? Shoot me an email and let me know how I could help! Or if you just want to say hi: hi!

Free

30-min “pick my brain” slot

I’d love to hear your ideas, and I’m sure you’ll have questions for me too. I can give you my thoughts on your product or website.

Note that I only do a few of those each month.

1 - 2 weeks

Prototype / MVP

If you want to test an idea and build something that actually works. This is the best way to start if you don’t know yet whether your idea is any good.

1+ week

User Research & Interviews

Need someone to talk to your users or target audience? I can help with setting up and executing interviews. We'll uncover their needs and problems and translate those into personas.

3+ weeks

Product work

Need help with product management? Building a roadmap, setting goals and defining sprints. I can help!